Why is market research important?

The purpose of market research is to offer valuable insight into the preferences and behaviors of your target audience, and anticipate shifts in market trends and the competitive landscape. This information helps you make data-driven decisions, develop effective strategies for your business, and maximize your chances of long-term growth.

What is market research?

Market research is the systematic process of gathering, analyzing and interpreting information about a specific market or industry. What are your customers’ needs? How does your product compare to the competition? What are the emerging trends and opportunities in your industry?

What is technology market research?

Market research is the term given to the process of collecting, analyzing, and understanding information about a particular market. Technology market research is conducted for a variety of reasons, which includes: The end-goal of conducting market research is to help you make informed decisions about how to scale your business.